Dental Marketing – Stay in Business

Dental Marketing Tips – How To Stay In Business

When you are promoting dental services or products, this is considered dental marketing. The idea is to effectively increase the amount of sales made through your particular dental business. For many people, the arrival of summer is a happy event. There will be barbecues, pool parties, and repeated visits to the amusement parks.

But for dentists, in the midst of this 2008 recession, finding money to spend on big advertising placements is becoming more and more difficult to do.One of the best ways dentists can save money and keep their business from going bankrupt is by finding cost-effective methods to implement in their dental marketing strategy.

Here are 7 low-cost dental marketing tips (and if you’re looking for a team to do it, these guys rock: The SEO Dentist!) that a dentist can use that can put his business in the news using press releases and online strategies:


1 – Create a free online dental newsletter sharing tips on how people can take care better care of their teeth and write a press release to announce it. Don’t be afraid to use humor if this is your strength as this will make your newsletter one that stands out.

2 – To demonstrate your expertise, write “how-to” articles and submit them to high trafficked directories such as: & These same articles can be sent to newspapers, magazines, trade publications and both online and print newsletters.

3 – How about conducting a survey and reporting the results? The media love surveys because it is something fresh that they can share with their audience – hopefully information that they can either use or find rather interesting.

4 – How about putting up a profile at social media sites like Myspace, Facebook, Squidoo, LinkedIn, and Ryze. These sites are growing by the day as millions of people turn to them instead of to traditional media for their news, entertainment and networking activities.


You can connect with people who will learn about your practice and refer you new clientele – this will be a big plus to add to your dental marketing arsenal.

5 – Find out the reporters who cover your industry and invite them to lunch. Let them know that you are someone whom they can call on for background, commentary and story ideas. Don’t be shy. Reporters appreciate it when you call to ask, “How can I help you?”

6 – Contact each ad area of each periodical , journal, newspaper and magazine you want to displayed in and request a copy of their editorial calendar. This is a free listing of all the special sections and special topics coming up during the calendar year.

This information alone will tip you off to sections where your story idea would be a perfect fit, enabling you to query the editor weeks and even months ahead.

7 – Host a community event as part of your dental marketing plan and write a press release about it. If you can, tie it in with a national holiday, a birthday, or anniversary. And if you can get a big name celebrity to attend or even your local weatherman/woman to be a judge or emcee this can certainly help in getting you free publicity.

Experimenting with a Virtual Bookkeeper

We tried a Virtual Bookkeeper… this what we came up with

Today, we are in a more digitally connected world. In fact, innovative ways have come up to shape the future of businesses. To maximize efficiency, business owners have adopted virtual bookkeeping technology to streamline their business operations. Virtual bookkeeping is the game changer and has opened a new chapter in the history of bookkeeping. The main advantage of this new revolution is that a bookkeeper is able to work with clients remotely. On the other hand; he or she is able to post financial transactions, reconcile accounts and update financial statements. A bookkeeper can either be employed by the company or work as an independent contractor. Many employers prefer to outsource a subcontractor rather than hire an in-house employee since it saves money. Any data should be held with strict confidentiality.

What to consider when choosing a virtual bookkeeper?


Say you are a dentist, for exmaple. You may want a industry specific bookkeeper. Dental office Bookkeeper should be skilled to carry out different services in businesses. They include; payroll processing, entering receipts and payments, compiling taxes, cash flow forecasting, financial management reporting etc.

Technology skills

Virtual bookkeepers should be able to use computerized bookkeeping software.

Project management skills

A bookkeeper must deliver tasks on time and understand the priorities of the various clients.


It’s important to know how long the bookkeeper has undertaken such tasks. One should ask for references of their past work.

Benefits of using a virtual bookkeeper to the employer

First, you are able to eliminate some expenses which come as a result of hiring a new employee. Secondly, the bookkeeper will use his own equipment which saves the business owner a lot of money. Thirdly; if the organization misplaces information, it’s possible to access the electronic data backup. In addition, a bookkeeper can service your books irrespective of your location.

Here is who we used:

With technology having paved the way for businesses to operate remotely, the use of virtual bookkeepers is the most cost-efficient alternative to hiring in-house employees. In addition, it’s a good way of adding value to your company. It’s recommended that you choose someone who is associated with a well-established company. Click here

Tips For Creating A Clean Dental Atmosphere

tips-for-dentalOne of the top priorities of a dental assistant is to make sure that the health and safety of the patient are taken care of. Apart from this, there are so many other things that can be done for improving the overall client experience. Even though there are many dentist north palm beach area, you need to follow certain steps to make sure that your client base is growing. Here are some tips for your dental practice that can change the way patients are getting treated.

Sterilization Process
Always use sate of the art sterilization procedures that are in accordance with OSHA and CDC guidelines. It might sound like a very simple thing to do. It actually is easy. Sometimes, there are still dental clinics that go by old methods for sterilization. The sterile area is one of the important areas in a dental clinic. If there are any misses in keeping the area sterile, it could affect the patient largely. You need to update the sterilization facilities in accordance with the latest trends that are available.

Divide the section into a clean and dirty side and ensure that they do not get mixed. Use labels to make sure that everyone remembers what area it is. Any instruments and other equipment used should always be wrapped in packages before placing it in the autoclave or statim. Ensure that the packages are dated before placing them in the autoclave. You also stick a step-by-step guide on what needs to be done in the sterile area. Keep the lists and labels stuck around the area so that no one forgets anything. Even if someone is new in the office, they can still follow the steps easily and not miss out.

No Room For Cross Contamination
All of us make mistakes. But the mistakes should be lesser and the effect of these mistakes should not be adverse. Contamination is a serious mistake and it must be avoided at any cost. It is easy to catch and kill any infections that can stay longer. However, being in the health industry, it is our responsibility to make sure that it never happens in the first place to protect our patients. The entire operation area must be sprayed with an adequate amount of CaviCide and wiped clean using CaviWipes. Barriers and patient chairs must be wiped as well. Any other equipment such as X-ray sensors should be cleaned end-to-end. Other areas around the clinic such as drawer handles and switches should be wiped. This might sound like a lot, but it is vital that no one gets infected for any reason.

Apart from this, regular cleaning such as dusting, mopping the floor and cleaning must be done on a daily basis to keep the germs out of the clinic.

Clutter Free Front Desk
This is very important because the reception area is the first place that a patient sees. It creates an impression about the office and the kind of treatment they are going to receive. Keeping it clutter-free goes a long way in creating that great first impression.

Are You Too Liable To “Dental-Phobia”?

dental-phobia-jpg-scale-largeEveryone sense fear at any point of life although he is brave enough to overcome situations. Perfect avoidance to certain fears could have detrimental effects on the quality of life and can even lead to death. The complexity of dental procedures varies from one person to other. While some have had traumatic experiences like children, others have had unpleasant experiences as adults. Some hardly or never schedule a dental check due to lack of time. Regardless of the reason, far too many of these individuals have simply stopped seeking routine dental care. Even when faced with the warning signs of pain and decay, these individuals still beacon to turn away from the dentist.

Dental fear and anxiety complicate access to essential treatment. Studies have proved that nearly 75million people at the United States live with an appreciable degree of dental phobia. Hence doing a quick search with the phrase ‘dentist West Palm Beach’ will land you dentists, who are skilled and determined to tackle these patients knowing their needs. The Sedation dentists generally use medicines like Benzodiazepines to relax their patients, keeping their heads up about the surroundings and are able to react to questions. They are fully relaxed without the knowledge of smell, sight or noises of the clinic. According to the Dental Organization for Conscious Sedation(DOCS)education, a professional dentistry focuses on delivering a safe, fear-free, comfortable dental care so that the common phenomenon of skipping routine schedules can be reduced.

Today, Sedation Dentistry has adopted more contributive modalities of relaxing experiments. The traditional methods are replaced with inhalation and ‘needle-free’ approaches which people find more appealing. Oral sedation methods are the common approach to quell the anxiety of the patients. Here, the patient feels as if they slept throughout the treatment without even remembering the visit. But in reality, it maintains an ideal level of consciousness in the patient safety.

The Oral Sedation methods washed off the old-fashioned mode of dentistry. Now, people assume like even the prolonged dental procedures last only a few minutes. Attempts like smile makeovers or extensive remodeling techniques which require multiple visits can be completed in fewer sessions. Sedation dentistry gains its credit when a person achieves a proud smile, while he who is reluctant to change the appearance of smile because of anxiety to perform procedures.

The dentists will advise having a sedative pill one hour prior to the treatment commences. While in the treatment area, the dental staff will monitor your vital signs throughout the wait-period. Oral sedatives lack pain-relieving qualities and if you feel discomfort, local anesthetics are used to prevent pain. Because you are so relaxed without the use of painless injection techniques, you will probably not be remembering when your mouth was actually being “numbed.”

All Affordable Dentures-affiliated practices of Sedation Dentistry consist of a fully trained and certified staff, as required by their state dental regulations. If a clinic offers more than one kind of conscious sedation, your dentist will analyze with you to adopt the method safer for you. You only need to call the practice you will be visiting if you have additional questions about sedation dentistry.

Know More About Porcelain Veneers

pic-veneersTeeth damage, corrosion and discoloration create an unpleasant impression about you whereas a sparkling smile leaves a lasting image of you, to the onlooker. Natural beautiful smiles, sadly, not all are gifted with it. Such malformed, discolored and cracked can be corrected or improved with the help of Porcelain Veneers.

A perfect match to the real teeth is porcelain veneers. Enamel like appearance can be mimicked by its translucent characteristics, which is the reason it’s most preferred to other materials. As there are variations in design of veneers from patient to patient, the difference between the real and the porcelain veneer is negligible. Porcelain veneers bring confident look and a beautiful shining smile on you. If you are looking to affix Porcelain Veneers on your teeth, then do a quick search online with the phrase, ‘dentist sylva, ncto locate dentists near you.

Porcelain Veneers can be defined as a thin cap or coating which is translucent in nature made from porcelain and matches the tooth color is called a Porcelain Veneer. It is permanently fixed to the surface of a tooth with a strong adhesive to look natural.

Uses of Porcelain Veneer

Dental problems that are treated with the help Porcelain Veneers:

  • Teeth with gaps
  • Chipped and broken teeth
  • Stained or discolored teeth
  • Crooked teeth
  • Worn down teeth
  • Apparent gum visibility while smiling
  • Teeth that are too small or out of proportion
  • Sensitive teeth

Advantages of dental Porcelain Veneers

  • Natural appearance – Porcelain veneers craft a uniform and symmetric smile and reconstruct the natural look of the teeth.
  • Time span of the procedure – Two or three visits is sufficient for the porcelain veneers
  • Smile brightly – Porcelain veneers are stain resistant and hence not prone to permanent stains from drinks or cigarettes. They are longer lasting in brightness and appearance when compared to natural teeth. The teeth that are permanently stained can be covered by porcelain veneers.
  • Durability – Durability is the second name of Porcelain veneers. The strength of the porcelain veneers increases multiple folds when fixed to the tooth, despite their fragile material. Up to 20years is the durability of these veneers. As the Porcelain Veneers are stain resistant you will be able to eat, drink and brush normally.
  • Better choice to other procedures – Porcelain veneers is a better option than dental brackets and various treatments that require months to provide desirable outcome.
  • Easy care – Brush and floss your Porcelain veneers like original teeth. Due the integration into your natural teeth structure, after some days you will forget that your teeth actually have porcelain veneers. To avoid the damage due to clenching your teeth at night in sleep, a special night time bite guard can be used to overcome it.
  • Change your smile in the conventional way – In this conservative way of applying Porcelain veneers a small portion of top layer of the tooth is removed.

Porcelain Veneers are the best way to restore your lost smile.

Protect Your Lightning Cable

F741XC5H6WG6TSO.MEDIUMWell, charging cables breaking or getting damaged is not new to everyone. Almost all of us face this issue in our everyday life. Many times we use broken cables that still work for charging the phone and iPad. It is not safe to use broken cables as they are at a risk of electric shock or electrocution. However, with proper use and care, one can prolong the life of the cable and use it for a long time. There are many ways using which the lightning cable can be protected so that it does not break. In the article below, we discuss some of the simple ways in which you could do this.

Wrap Them Right
Cables usually break due to users not handling them properly. One of the important methods of handling the cable is to make sure that they are wrapped correctly when not in use. This is the top most reason why cables break or get worn out. The cables come wrapped nearly in a package when it is bought for the first time. Even this packaging is not the right way to wrap cables. The best way is to loop it into a circle like a coil. This way, the cable will not have any sharp bends and stays protected. Many of us fold the cable and secure it with a band to prevent the cable from tangled. This results in bends in the cable and could be one of the reasons why the wear out over time.

Avoid Bending The Cable
As we discussed in the earlier section, bending the cable might result in internal damage and the cable might no longer work. One area where the cables are bent is near the connector. The location where the cable ends and the connector starts is fragile and tends to break easily. What happens is that the cable’s protective casing comes off, exposing the wires inside. Once this happens, using this cable will be a risk in safety. While using the charger make sure that the chords are not bent.

Cables With Reinforcements

In order to help maintain the cables, some of them are manufactured with reinforcements that protect the cables. These cables usually last longer than the actual cable that is provided with the phone. These cables use materials such as nylon or braided nylon that keeps the wire intact at the same time is flexible enough. This would be a good option for people who use their phones extensively and require more charging time. Some of these cables also come in longer lengths, thus serving the purpose for using the device while it’s getting charged. This helps in minimizing the stretching of the cable protecting them from potential damage.

In case you do not want to spend money on reinforced cables, there are many tutorials available online on how to do them at home. One of the options is to use the springs that are generally inside pens around the cable so that they do not bend. There are also other options such as using shrink tubing that prove to be an effective method for protecting the cable.

The Perfect Hot Dog Recipe – You Will Keep On Cooking Again And Again

CFbJIxVUEAA8hM0Hot dogs are the national food of America. It is the most popular food consumed by all age groups. Yes I do agree that its unhealthy but no other food can contest its taste. Last week I stumbled on this recipe online, and when I made it, it was simply delicious. It tasted so great that I can’t wait to make it again.

Many of you may not approve hot dogs due to the unhealthy factor, but somehow I just can’t stop myself from having it. So why blame the kids? I totally agree and understand what they go through. This is the situation when your heart and mind goes off in different directions. There are a lot of interesting websites which offer lovely recipes. The pictures are so inviting, that you lose the track of time looking at them. If you want to check it out, Try Here.

When I was small I never had a taste of it (blame my super conscious parents), later in college I had a grilled one at a barbeque party and I still remember that amazement. It never made sense, as to how I could miss eating it all through my life. If you are a health freak, consider this as a cheat (well, only do this if you are an ardent fan of hot dogs). The recipe below is so great that you would feel like cheating your diet almost every day. So here is the recipe, read on and enjoy

Hot Dogs from the oven
Ingredients required:
Hot dogs: 8
Dog buns: 8
Chilli : 1 can
Onion: probably half would do, and preferably diced.
Cheddar cheese
Sweet relish

Procedure: Try to line the insides of the buns with sweet relish and mayonnaise, then add the mustard evenly to it. Add in the hot dogs and then place it in the baking pan. Top the hot dogs with cheese, chili and onions. Cover it using an aluminium foil and bake it for 45 minutes at 350 degree Fahrenheit.
Check whether it is done. Then carefully remove it using a spatula.

Now the debate still continues whether it is advisable to have a hot dog or not. But the good news is that, there are a lot of hot dogs available in the market and it is possible for you to make a healthier choice (relatively). But remember that this is just a case of relativity and should not be considered on the same level as a green salad. Experts in dietetics and nutrition suggest that in the case of hot dogs, what exactly matters is the quality of the ingredients (meat), the other add-ons such as preservatives and the processing.
The ideal hot dog should be that of less than one fifty calories and should only have less than fourteen grams of fat with less than six grams of saturated fat. The sodium level should be less than 450 milligrams per hotdog.